Privacy policy

Last updated: October 2025
Company: Peak Swims

At Peak Swims, we care deeply about your privacy and are committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights under UK and EU data protection laws (UK GDPR and EU GDPR).

1. Who We Are

Peak Swims is a wild swimming guiding and swim coaching company offering outdoor and indoor swimming experiences in the Peak District and beyond.

Contact details:
🌐 Website: www.peakswims.co.uk

We are the Data Controller of your personal data. If you have any questions or requests about this Privacy Policy, please contact us at the email above.

2. Information We Collect

We collect and process the following personal data:

a. Information you provide directly

  • Name, email address, and phone number

  • Health and emergency contact information (for safety purposes during guided swims)

  • Payment details (processed securely via third-party providers – we do not store your card details)

  • Any additional information you provide in messages or forms

b. Information collected automatically

When you visit our website, we may collect:

  • IP address, browser type, and device information

  • Pages visited, time spent on the site, and referral source

  • Cookie data (see Section 8 below)

3. How We Use Your Information

We use your information to:

  • Process and manage bookings or event registrations

  • Communicate with you about your swim sessions or enquiries

  • Ensure participant safety through relevant health and emergency information

  • Send you marketing updates or newsletters (only if you’ve opted in)

  • Maintain business records and meet legal obligations

  • Analyse website traffic and improve our services

We do not sell your data and only share it when necessary for the functioning of our business or when legally required.

4. Legal Bases for Processing

We process personal data under the following lawful bases:

  • Contract: To fulfil our agreement with you when you book a swim or event

  • Consent: When you opt in to marketing communications or provide health details voluntarily

  • Legal obligation: For insurance, safety, or record-keeping requirements

  • Legitimate interests: To improve our services and ensure effective communication

You may withdraw your consent at any time (see Section 7).

5. Data Sharing and Third Parties

We only share your data when necessary with:

  • Payment processors (e.g. Stripe, PayPal)

  • Booking and email platforms

  • Insurers or legal advisers (if required)

  • Emergency services (only in the event of an incident)

All partners are GDPR-compliant and process your data securely under our instructions.

6. International Data Transfers

Your data may be processed or stored outside the UK or European Economic Area (EEA), for example by cloud or email providers.
Where this occurs, we ensure that your data is protected through:

  • The use of adequacy decisions (approved countries with equivalent protection), or

  • Standard Contractual Clauses (SCCs) approved by the European Commission or UK ICO.

7. Your Rights (UK & EU Residents)

You have the following rights under UK and EU GDPR:

  • Access: Request a copy of your personal data

  • Correction: Ask us to correct inaccurate or incomplete information

  • Erasure: Request that we delete your data (“right to be forgotten”)

  • Restriction: Limit how we process your data

  • Data portability: Request your data in a structured, commonly used format

  • Objection: Object to processing based on legitimate interests

  • Withdraw consent: Stop marketing or data use where consent was given

To exercise any of these rights, please contact us at [suzie@peakswims.co.uk].

You also have the right to complain to a supervisory authority:

  • In the UK: Information Commissioner’s Office (ICO) — www.ico.org.uk

  • In the EU: Your local data protection authority

8. Cookies and Tracking Technologies

We use cookies to improve your experience and understand website usage. Cookies may include:

  • Essential cookies – required for site functionality

  • Analytics cookies – to measure and improve performance

  • Marketing cookies – only used with your consent

When you first visit our site, you’ll see a cookie consent banner allowing you to accept or manage your preferences.

You can also control cookies via your browser settings at any time.

9. Data Retention

We retain your data only for as long as necessary:

  • Booking and safety records: up to 7 years (for legal and insurance purposes)

  • Marketing data: until you withdraw consent or unsubscribe
    After this period, your data is securely deleted or anonymised.

10. Data Security

We implement appropriate technical and organisational measures to protect your data, including:

  • Secure (SSL) encryption for website forms

  • Restricted access to personal data

  • Regular system updates and password protection

11. Links to Other Websites

Our website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to read their policies before providing personal data.

12. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in legislation or business operations. Any updates will appear on this page with a revised “Last Updated” date.

Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact:

Peak Swims
📧 suzie@peakswims.co.uk
🌐 www.peakswims.co.uk